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Rethink - Conference Branding
Project type
Logo & Visual Identity System
Location
Chennai, Tamil Nadu
Role Overview
I crafted the full visual identity for the Rethink conference—starting with a concept-rich logo that fuses the imagery of a microphone grid, ascending audio waves, and geometric motifs to symbolize dialogue, growth, and idea amplification. I developed an adaptable design system including color palettes, iconography, speaker branding, ID cards, signage, and exhibition booths. Vibrant orange was selected as the signature color to evoke creativity, urgency, and human warmth. From strategy to execution, every element was built to energize a diverse audience of innovators, academics, and changemakers, while delivering consistency across digital and physical touchpoints.
Rethink is an international ideas conference focused on storytelling, innovation, and transformational thinking. I was tasked with developing a bold, cohesive brand identity that could embody the conference’s mission—"Light the Spark. Move the World." The visual direction needed to feel energetic, intelligent, and global while reinforcing themes of growth, thought leadership, and communication.
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