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Study with Pride Campaign
Project type
Social Media Campaign
Location
Chennai, Tamil Nadu
Role Overview
I designed and directed the “Study With Pride” campaign as a full-spectrum social media initiative to champion LGBTQ+ inclusion across Indian college campuses. My goal was to create bold, scroll-stopping visuals that would resonate deeply with student audiences on platforms like Instagram, Twitter, and Facebook. I conceptualized and executed a full visual identity using the rainbow flag as a foundational palette and message of unity. From powerful floral portrait compositions to expressive typography for t-shirts and posters, every element was crafted to be vibrant, friendly, and emotionally impactful. I handled everything from art direction to photo manipulation, campaign naming to color theming—ensuring the message didn’t just look good but made people feel seen and supported.
"Study With Pride" is a social awareness campaign designed to promote LGBTQ+ inclusion within higher education campuses across India. The visual identity leaned into the power of the rainbow flag, using it as both a palette and a metaphor for visibility, acceptance, and empowerment. By blending vibrant typographic compositions, cultural symbolism like floral portraits, and modern digital aesthetics, the campaign aimed to create viral-ready assets that resonate with student communities.
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