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HeartCal / Healthcare
Project type
Art Direction and Digital Design
Location
Chennai, Tamil Nadu
Role Overview
I led the end-to-end art direction and digital branding for HeartCal, a heart-care support app that bridges cardiologists and patients through accessible mobile and web experiences. From ideation to execution, I developed the full brand system—logo conceptualization, UI theming, illustration systems, and UX-driven design for mobile and desktop platforms. By combining symbolic storytelling (Heart + Call + Support), soft pastel color palettes, and hope-evoking visuals, the design ensured a modern, non-threatening, and empowering tone for users managing sensitive health conditions. Deliverables included branding, mobile UI, web screens, iconography, and detailed visual documentation—solidifying HeartCal as a friendly, medically smart, and emotionally resonant product.
HeartCal is a comprehensive digital branding and design initiative created for a next-generation healthcare app that supports heart wellness through technical monitoring and telehealth connectivity.
This project demanded a harmonious blend of medical credibility and emotional empathy, captured through a clean, calm, and optimistic visual language—explicitly avoiding clinical clichés like red and blood-related visuals.
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